AllBritish Casino Privacy Policy
At AllBritish Casino, we are fully committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share information about you when you use our website, services, games, and mobile app. We encourage you to read this document carefully so that you understand your rights and our obligations. Our AllBritish Casino platform operates under licences issued by the Malta Gaming Authority (MGA/B2C/211/2011), the UK Gambling Commission (licence no. 38758), and the Swedish Gambling Authority — meaning we are bound by strict data protection standards across all jurisdictions in which we operate.
Who We Are
AllBritish Casino is operated by L&L Europe Ltd, a Malta-registered company (company no. C53706), with its registered address at Northfields App 7, Vjal Indipendenza, Mosta, MST9026, Malta. When you register, deposit funds, claim an AllBritish Casino welcome offer, or contact our support team, you are interacting with us as the data controller responsible for your personal information. If you have any questions about this policy, you may reach us at support@AllBritish Casino.com.
Information We Collect
When you create an account or use our AllBritish Casino services, we collect various categories of personal data. This includes information you provide directly to us, as well as data we gather automatically through your use of our platform.
Data You Provide to Us
- Full name, date of birth, and residential address
- Email address, phone number, and login credentials
- Payment details, including debit card information (Visa/Mastercard), PayPal, Skrill, Neteller, Trustly, Paysafecard, Apple Pay, Google Pay, and bank account data
- Identity verification documents (passport, driving licence, proof of address) required for KYC compliance
- Communications with our customer support team via live chat, email, or telephone (+44 1223 931490)
- Responses to any surveys, promotions, or bonus code redemptions
Data We Collect Automatically
- IP address, browser type, and device information
- Pages visited, time spent on site, and navigation patterns
- Gaming activity, including bets placed, games played, and withdrawal history
- App usage data when you use the AllBritish Casino app on mobile or tablet devices
- Cookies and similar tracking technologies (see our Cookie section below)
How We Use Your Information
We use the data we collect for clearly defined purposes, all of which are necessary for delivering a safe, compliant, and enjoyable experience on our AllBritish Casino platform. Our legal basis for processing your data may be contractual necessity, legal obligation, legitimate interest, or your explicit consent.
- Account management: We use your data to create and maintain your AllBritish Casino login, verify your identity, and manage your account settings.
- Payment processing: We process deposits and withdrawals, including AllBritish Casino withdrawal requests, in accordance with our financial obligations and anti-fraud measures.
- Bonuses and promotions: We use your data to apply your AllBritish Casino bonus, free spins, cashback offers, and any relevant AllBritish Casino bonus codes you submit.
- Responsible gambling: We monitor your gaming activity to identify signs of problem gambling and comply with our regulatory obligations. We are integrated with GAMSTOP for UK residents.
- Legal compliance: We process data to meet our obligations under MGA, UKGC, and Swedish Gambling Authority regulations, including anti-money laundering (AML) requirements.
- Customer support: We use your contact history to respond to enquiries, resolve complaints, and improve our service quality.
- Marketing: With your consent, we may send you information about our AllBritish Casino bonuses, Whimsical Weekends promotions, reload offers, and sports betting features. You may opt out at any time.
Cookies and Tracking Technologies
Our AllBritish Casino website uses cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyse site performance. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period). We also use analytics and marketing cookies from trusted third-party providers.
You may manage your cookie preferences through your browser settings at any time. However, please note that disabling certain cookies may affect the functionality of our platform, including the AllBritish Casino login process and access to certain games.
Sharing Your Data
We do not sell your personal data to third parties. However, we may share your information with trusted partners and service providers in the following circumstances:
- Game providers: We share necessary technical data with our software partners, including NetEnt, Evolution Gaming, Pragmatic Play, Microgaming, Play'n GO, and others, to facilitate gameplay.
- Payment processors: We share payment data with our financial service providers to process your transactions securely.
- Regulatory authorities: We are required to disclose data to the Malta Gaming Authority, UK Gambling Commission, and Swedish Gambling Authority upon request.
- Fraud prevention and AML partners: We share data with identity verification and anti-fraud services to protect our players and comply with the law.
- Group companies: As part of L&L Europe Ltd, we may share data with affiliated entities for internal business and compliance purposes.
Data Retention
We retain your personal data for as long as your account remains active and for a defined period thereafter, as required by our regulatory obligations. Under UKGC and MGA rules, we are typically required to retain account and transaction records for a minimum of five years following account closure. Where data is no longer required, we securely delete or anonymise it.
Your Rights
Depending on your jurisdiction, you have a number of rights regarding your personal data held by AllBritish Casino. These include:
- Right of access: You may request a copy of the personal data we hold about you.
- Right to rectification: You may ask us to correct any inaccurate or incomplete data.
- Right to erasure: In certain circumstances, you may request that we delete your data.
- Right to restriction: You may ask us to limit how we process your data in specific situations.
- Right to data portability: Where applicable, you may request your data in a structured, machine-readable format.
- Right to object: You may object to the processing of your data for marketing purposes at any time.
To exercise any of these rights, please contact us at support@AllBritish Casino.com or write to us at our registered address. We will respond to all verified requests within 30 days.
Data Security
We take the security of your personal data seriously. Our AllBritish Casino platform employs industry-standard SSL encryption, secure payment gateways, and strict internal access controls to protect your information against unauthorised access, loss, or misuse. Our technical and organisational measures are regularly reviewed and updated in line with evolving best practices.
Third-Party Links
Our website may contain links to third-party sites, including affiliate partners or sports data providers. We are not responsible for the privacy practices of those external websites and encourage you to review their respective privacy policies before providing any personal information.
Changes to This Policy
We reserve the right to update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. When we make material changes, we will notify you via email or through a prominent notice on our website. Your continued use of AllBritish Casino following any update constitutes your acceptance of the revised policy.
Contact Us
If you have any questions, concerns, or complaints regarding how we handle your personal data, please do not hesitate to get in touch with our team. You may contact us by email at support@AllBritish Casino.com, by telephone at +44 1223 931490 (available 7am–midnight BST), or by writing to L&L Europe Ltd, Northfields App 7, Vjal Indipendenza, Mosta, MST9026, Malta. You also have the right to lodge a complaint with your relevant national data protection authority if you believe we have not handled your data appropriately.
Content updated: July 12, 2026